Levi's Ready To Work Social Initiative
via youtube.com
I really love seeing brands giving back to their community, and doing so in a way that matches the very essence of who they are.
"When the steel mills closed in Braddock, PA, they left behind a dwindling population living in near apocalyptic circumstances. Now, a new generation of urban pioneers has come with a mission- to create a new frontier from the ashes of the once vibrant town. Brought to you by Levi's in partnership with IFC and Sundance Channel."
I haven't watched all the episodes yet, but I'm excited to dig in. Thanks to @rmoede for the heads up.
