Josh Chambers

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May 27, 2010
 

A Useful Guide to the Brand Utility

via slideshare.net

I'm excited to see more people talking about, and writing, about branded utility in advertising. I was at the Creative unConference in NYC this month, and this was a significant topic of discussion.

If you haven't read my branded utility presentation - check it out!

Comments (3)

May 28, 2010
Ingmar de Lange said...
Hi John,

Thanks a lot for your post. The circle is complete ;)

http://blog.frislicht.com/2009/06/een-basale-presentatie-over-brand_24.html

With kind regards,

Ingmar

May 28, 2010
Josh Chambers said...
Hah! Nice! I remember when you posted that but I didn't realize you were one in the same - whoops = ) Really enjoyed the presentation man, nice work.
May 28, 2010
Ingmar de Lange said...
Ha, it all comes together, thanks again!

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